What Is Emotional Intelligence in Marketing?

Emotional intelligence is the ability to manage your feelings and understand others’ emotions. Self-awareness, self-regulation, empathy and social skills are four of its main components. In marketing, you’d use it to create an emotional connection with consumers to build trust and loyalty. The goal is to override the logical part of their brain to influence their buying decisions.

“Understanding and empathizing with a customer’s needs makes your marketing messages resonate on a fundamental level, positively influencing how they view your brand or product” 

The Value of Emotional Intelligence in Marketing

Emotional intelligence in marketing is invaluable because it taps into consumer psychology. Understanding and empathizing with a customer’s needs makes your marketing messages resonate on a fundamental level, positively influencing how they view your brand or product. Over time, it helps you connect with them, driving sales. 

The Link Between Emotional Intelligence and AI

To put it simply, AI lacks emotional intelligence. While large language models, chatbots and generative models can mimic it very well, they’re only stringing words together logically. Think of it as the algorithm and its training data being a puppet and a puppeteer — the performance may be believable, but it isn’t real. 

Will AI ever have emotional intelligence? While research strongly indicates it will become emotionally aware soon, there’s no telling when that advancement will develop. Fortunately, that may not be an issue. As long as it can act convincingly enough, you won’t need it to genuinely experience or comprehend emotions. 

“Once you have a large enough dataset, you could use a generative or natural language processing model to convincingly mimic emotional intelligence in marketing” 

How Emotional Intelligence in AI Marketing Works

Whether a machine learning (ML) model creates marketing materials, forecasts customers’ buying behaviors or dynamically adjusts promotions based on demand, emotional intelligence can optimize its performance and maximize its gains. Algorithms already outperform humans on many time-sensitive tasks, which highlights the potential benefits of further improvements. 

Take communication, for instance. You could use an ML model to send customers personalized follow-up messages, depending on how they interact with promotional emails. Email is the most utilized communication channel, so manually replying at scale would be impractical — and borderline impossible in many cases. 

Since AI can rapidly analyze vast amounts of unstructured data, it can easily use certain data points to assess every individual’s mood and needs in a reasonable timeframe. It could analyze purchasing patterns, likes, the tone of written communications, or device settings to get an accurate idea of their emotional state. 

Once you have a large enough dataset, you could use a generative or natural language processing model to convincingly mimic emotional intelligence in marketing. As long as your training data is highly relevant, accurate and clean, the algorithm should be able to pick up on specific details to interpret customers’ feelings in real-time.

“Marketing companies utilizing generative AI have seen their revenue increase by up to 15% and their sales return on investment increase by 10%-20%” 

What Sets Emotional Intelligence in AI Marketing Apart

The reason why 90% of senior executives at marketing companies expect to utilize generative AI by 2025 may be because those who have already invested have seen their revenue increase by up to 15% and their sales return on investment increase by 10%-20%. Indicators suggest this technology will soon catch on. 

AI-driven marketing campaigns already outperform their conventional counterparts because algorithms work faster, can detect hidden patterns and respond to market changes in real-time. When you equip them with emotional intelligence, they can drive better sales, increase customer loyalty and improve brand reputation even further. 

How to Craft Authentic Brand Communication With AI

Instead of prioritizing developing a model that can experience, understand and contextualize feelings, you should build one that can convincingly perceive, interpret and express them. You’ll be successful if people think your algorithm understands where they’re coming from and empathizes with them. 

People will still appreciate feeling heard even when they know they’re talking to an algorithm. One study on an “emotional feedback cycle” between an AI-powered robot and human participants discovered that people’s feelings intensified when they saw a machine reflect them, suggesting humans respond well to reinforcement. 

If this study is anything to go off of, crafting authentic brand messages with an emotionally intelligent AI involves reflecting a person’s positive feelings while gently redirecting them away from negative ones. When your model displays understanding and compassion like this, it can influence people’s buying behaviors and perceptions of your brand. 

Finding Success When Deploying an AI System

Although AI isn’t capable of emotional intelligence yet, you can still use it to craft authentic brand communications for marketing purposes. While it can’t contextualize or comprehend feelings yet, it pretends to convincingly enough. 

If you’re concerned about it responding in an uninformed way or with an uncaring tone, consider adding a human in the loop to review its messages or conduct audits. This way, you can filter out overly aggressive or out-of-touch-sounding messages before they reach customers.

Also, Read 7 Ways Machine Learning Transforms Customer Relationship Management

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One powerful and overlooked strategy involves using promotional products. While they may initially seem like an unnecessary expense, they have many great advantages for your company.

Interested in learning more? Then keep on reading. In this article, we are going to discuss exactly why promotional products are essential for your business.

Boosting Employee Morale and Engagement

Despite what you may believe, promotional products aren’t just for customers. They can also be used to boost employee morale and engagement internally.

“ Providing team members with branded merchandise fosters a sense of belonging within the company. Items like t-shirts, mugs, and zebra pens help create a unified culture. Not to mention it also highlights professionalism to new recruits and talent”

Fostering Stronger Business Relationships

Alongside being a tool for employee engagement, branded merch can also be given to other businesses. Corporate gifting is an old tradition that builds connections with partners and suppliers.

If you attend regular networking events, handing out items can provide an icebreaker and a conversation starter. In short, this makes it much easier to establish relationships that can benefit your company in the long run.

Enhancing Customer Loyalty and Retention

Customer loyalty is vital for success and is one of the most important things that companies should focus on. While there are many different factors to consider, promotional products do play a part in enhancing customer retention.

For instance, showing appreciation to your loyal buyers by giving them high-quality items, encourages them to continue supporting your business. Additionally, satisfied clients are more likely to refer your company to others. Branded merch can give them a conversation starter leading to valuable word of mouth referrals. 

Affordable and Effective Marketing Strategy

While there is an expense to offering promotional products, they are considered a rather cost-effective way to reach potential customers. They can fit various budget sizes, making them accessible for companies on all scales.

On top of this, unlike digital ads that disappear, these items have a long shelf life. Things such as tote bags, calendars, and USB drives can be used for months or even years, providing ongoing brand exposure.

Encouraging Social Media Engagement

“In today’s digital age, social media plays a crucial part in your marketing. Promotional products can be used to enhance your online presence and engagement.” 

For example, running giveaways with desired products can greatly increase your following. They encourage participants to share your posts and promote your business to a wider audience.

You could even consider collaborating with influencers to distribute your items. Their endorsement can expose you to more individuals and add credibility to your marketing efforts.

Building a Sense of Community

Creating a sense of community around your brand can lead to stronger customer relationships and increased loyalty. Again, promotional products play a key role in building this community by encouraging engagement.

As mentioned above, if you offer these items through social media contests, giveaways, or events – they help create memorable interactions. This is because everyone who is attending or a part of the marketing experience is connected together.

Eco-Friendly Options Promote Sustainability

With sustainability becoming more and more important, eco-friendly products are becoming increasingly popular. Items like reusable bags and recycled notebooks promote your brand but also demonstrate your commitment to environmental responsibility.

As you may already know, many consumers are looking to support businesses that prioritize sustainability. These items can attract conscious customers and enhance your reputation. This will increase sales and allow you to grow your business further.

Versatility Across Industries

Finally, another great advantage of branded merch is that they can be tailored to fit any industry. Whether you work in tech, retail, healthcare, or construction, there are items that can represent your business and appeal to your target audience.

“There is also a range of customization options available – from color and pattern to the overall style of the product. This means you can create something that aligns perfectly with your identity and messaging.” 

Final Words

Incorporating different promotional products into your marketing strategy can significantly benefit your business. From enhancing brand recognition to fostering customer loyalty – they provide a cost-effective way to make a lasting impact. If you haven’t already started looking at your options, now is the time.

Also Read 5 Steps to Implement AI-Powered Threat Detection in Your Business

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Data Leaks

“A December 2023 study found 31% of people who use generative AI tools had put sensitive information into them. Such behaviours could compromise clients’ data, making it more difficult to maintain trust and retain their business.” 

Data leaks happen when information exposure occurs without the permission of the person who owns or provides those details to a company. Cybercriminals can cause data leaks when they steal poorly secured content. However, many people don’t realize generative AI tools could compromise the security of confidential data.

Enterprises such as OpenAI — the name behind ChatGPT — rely on users’ prompts to train future versions of their tools. People interacting with ChatGPT must choose specific settings to prevent their conversations from becoming part of training data. It’s easy to imagine the cybersecurity ramifications of a content marketer entering confidential client information into an AI tool without knowing the potential outcomes.

A December 2023 study also found 31% of people who use generative AI tools had put sensitive information into them. Such behaviours could compromise clients’ data, making it more difficult to maintain trust and retain their business.

Successful enterprises must cater to people’s desire for convenience. However, when it comes to AI, the people working there must understand how such tools can threaten client confidentiality.

The best way to mitigate data leak risks is to teach content marketers how many AI tools work. Tell them that the content they type into the tool doesn’t necessarily stay in that interface. Then, ensure there are rules about how team members can and cannot use AI.

Stolen Credentials

“A February 2024 study indicated more than 225,000 logs sold on the dark web contained stolen ChatGPT credentials. A hacker could use those to put your company’s ChatGPT account at risk, including by using it in ways not aligned with internal protocols.” 

Many AI tools used in content marketing require logging into them. A February 2024 study found more than 225,000 logs sold on the dark web containing stolen ChatGPT credentials. A hacker could use those to put your corporate ChatGPT account at risk, including by using it in ways not aligned with internal protocols.

When you choose the associated credentials, follow all best practices for password hygiene. For example, don’t create passwords that would be easy for others to guess and never reuse passwords across multiple sites.

Another risk-mitigation strategy is to require all users to change their login information periodically. Then, even if it does get compromised, the window in which cybercriminals can use it is smaller.

Remind your content marketing team of the importance of keeping their passwords private, too. A colleague may not immediately recognize the risk of getting or giving access to an AI tool via a shared password. However, such practices circumvent security measures.

Relatedly, ensure the people with access to AI tools genuinely need them for their work. As the number of overall users increases, access control can become more difficult to manage.

Social Engineering

“Research from February 2024 revealed more than 95% of respondents felt AI-generated content created challenges for people trying to detect phishing attempts. Additionally, 81% of businesses in the study had experienced increased phishing attacks over the past year.” 

Many people are initially amazed at how fast AI tools produce content. However, once users take a closer look at the material, they see its flaws. Generative AI products can wholly fabricate statements despite seeming authoritative. They may also make up internet- or person-based sources, necessitating setting aside adequate time for fact-checking exercises.

Despite these downsides, AI-produced content looks authentic and that’s enough to encourage many cybercriminals to use it in social engineering attacks. The speed AI tools provide content at is a tempting reason for cybercriminals to rely on it to create more personalization for phishing emails and other social engineering tricks.

Research published in February 2024 showed more than 95% of respondents felt AI-produced content made it more challenging to detect phishing attempts. Additionally, 81% of businesses in the study had experienced increased phishing attacks over the past year.

Elsewhere, research from April 2023 suggests AI-generated phishing emails work well, with 78% of people opening them and 21% clicking on malicious content. Content marketers work in fast-paced settings and often juggle numerous responsibilities. Such characteristics can make these professionals more likely to believe phishing emails.

The main cybersecurity risk here is AI tools help cybercriminals create more phishing emails faster. That could mean people receive higher quantities in an average week. 

You’ve probably received advice to check potential phishing emails for telltale signs, such as spelling and capitalization errors. However, if AI can eliminate those mistakes, people must behave more cautiously to avoid becoming the next phishing victims. 

One of the best strategies is to think before acting, even if the email demands urgency. Then, you can forward the message to your IT department or even directly contact someone at the brand mentioned in the email. 

Use AI Content Tools Carefully

There are valid reasons to add AI tools to your content marketing strategy, but these products can add cybersecurity risks you didn’t anticipate. The above tips can help you address many of them and use AI to boost — rather than harm — your business.

Also Read The Real Impact of AI in the Workplace

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What Are Soft Skills?

Soft skills are skills and characteristics a person develops that can improve their relationships with others at work and in their personal lives. These skills are usually broad and can be applied to most jobs, unlike more specific skills that might be required for certain positions (technical abilities, accounting, analysis, etc.).

A person’s ability to interact is a must when it comes to achieving and maintaining gainful employment, so if you’re looking for better professional opportunities, take your resume to the next level by including your soft skills.

Here are the top five soft skills that hiring professionals look for and a couple of tips on developing them.

#1- Critical Thinking

Critical thinking is an umbrella term for various skills professionals use to analyze situations and make the most appropriate decisions. No matter the job, critical thinking is almost always in-demand. As a result, recruiters and hiring managers look favorably upon candidates who can outline critical thinking skills because these individuals are usually fit for self-management.

To develop critical thinking skills, you need the ability to examine and critique your work. Look for ways to improve your workplace practices. Ask questions about things you don’t fully understand. Use trustworthy resources to research relevant topics. Consider the facts first. There’s a chance that they may not align with what you’ve been told or what you agree with. Sometimes, thinking outside of the box is the best way to think critically about a topic.

#2- Communication

In most careers, the ability to communicate is essential, whether the candidate will need to communicate verbally, in writing, or both. Hiring managers prefer candidates who know how to talk to people and get the right message across. Communication skills include speaking to various audiences in ways they’ll understand and identify with. The main goal of effective communication is to get the point across and ensure that the message is understood in full, whether an individual is providing information or receiving it.

To communicate more effectively at work, focus on making sure your words convey the message you’re trying to get across. Think about your body language and adjust it so that you appear more open and welcoming when conversing with others. Stick to speaking factually rather than relying on unverifiable stories or gossip. Practice communication exercises that promote collaboration, like taking turns when you talk.

#3- Time Management

Nobody appreciates the wasted time, least of all hiring managers. Therefore, when examining candidates who apply for an open position, these professionals look for individuals who display their ability to work efficiently in terms of the time allotted and the work completed each day. Individuals with adequate time management skills get to work on time, complete the tasks on their daily agenda, and do so while maintaining consistent quality.

To manage your time effectively, prioritize the tasks you have ahead. Avoid trying to multi-task, because this often leads to neglecting one duty while trying to finish another. Start as early as possible if a challenging task is at hand, and avoid becoming distracted by other projects or workplace events. Additionally, you can try time management apps to help you organize your day and focus your time.

#4- Flexibility

Flexibility can encompass several smaller skills, but overall, flexibility covers an individual’s ability to evolve along with the changes that occur in the workplace. Hiring managers favor individuals who are willing to learn, pick up on new skills efficiently, and try to adapt to the demands of the workplace. Flexibility can include tasks an individual is expected to perform, schedules, new skills, and roles an individual might fill depending on where their unique abilities are most needed.

Flexibility is easier to develop than some other soft skills on this list because your attitude will lead you toward greater adaptability. Keeping an open mind, being willing to try new things, and having a positive attitude at work will help expose you to things you’ll need to learn as your work environment evolves. Try to keep a calm demeanor, ask questions when given the opportunity, and do your best to foster a supportive network you can reach out to for help when planning to learn a new skill.

#5- Customer Service

Customer service is crucial for most jobs, and having customer service skills can make a difference in hiring considerations. Recruiters look for candidates who use their other soft skills to provide the best experience possible for the customers they interact with. Good customer service involves being polite, communicating effectively, and providing service that leaves the customer with a positive impression of the employee and the company.

Customer service is another soft skill that involves learning by doing. To improve your ability to serve customers, you need to work with them. Take opportunities to interact with the people you’re serving and try to find little things you can do to ensure they have a positive experience with your company. Asking, “is there anything else I can help you with,” when interacting with customers can open the door to plenty of new practices you can adopt.

Keep Soft Skills In Perspective

There are several ways to highlight your resume’s soft skills, depending on your style. You might include your skillsets when covering the tasks you handled during past work or schooling. You might also want to create a master skill list to make it easy for employers to find. Perhaps listing your skills in an online candidate profile will work as well.

However, if you choose to list your skills, be sure you’re taking time to work on them. Additionally, think about how you’re going to answer interview questions about your skills, such as how you developed them, the challenges you’ve faced, and your plans to grow your abilities in the future.  

Also, Read 3 Manufacturing Issues and How AR Can Solve Them

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The valuable results obtained from content automation encourage companies to employ this technique. In 2021, 76% of businesses implemented this approach, while 26% planned to leverage it soon. Let’s take a look at why this method is beneficial for businesses. 

What Is Content Automation?

Content automation is the process of using software to automatically generate or update content. This can include basic tasks like producing a list of products or services or implementing more complex tasks like updating a website or blog with new content.

This approach can be a great way to save time and increase efficiency, especially for businesses that produce a lot of content. It can also ensure that content is accurate and up-to-date, which is vital for impressing customers and search engines.

There are several different software options available for content automation. Some are designed for specific tasks, while others are created with a general purpose. Finding the right solution will depend on the needs of the business and the type of content that needs to be generated or updated.

Benefits of Content Automation

Improves Quality, Accuracy, and Efficiency

Automated content creation can also improve the quality and accuracy of the content. By using data and analytics to build an informed content strategy, companies can ensure that their content is relevant and targeted to their audience. 

Additionally, automated content creation can help to improve the efficiency of the content creation process. By using automation tools, companies can save time and resources by eliminating the need for manual tasks, such as researching and writing lengthy content.

Drives Better Customer Engagement

Automated content can drive better customer engagement. By providing relevant and targeted information, firms can encourage their customers to become interactive and loyal to the brand. Automated content can also keep customers informed about the latest products and services.

For example, email marketing is one of the most popular and effective ways to reach customers. It can keep customers updated about a product or service and build relationships with the target demographic.

Unfortunately, manually emailing each customer can be time-consuming. This is where content automation comes in. This approach can improve customer engagement by making the process of sending targeted, personalized emails easier. It can also save time by automating repetitive tasks, such as sending out welcome or follow-up emails. 

Increases Brand Awareness

By delivering high-quality, informative, and engaging content, businesses can improve their online visibility and attract new customers. 

Businesses can leverage automated content tools to update their marketing tactics. In doing so, they can attract new, relevant customers and send reminders to existing ones. However, when creating automated content, it is essential to keep the following things in mind:

– Use keyword-rich titles that accurately reflect the topic of the article

– Publish catchy descriptions that will make readers want to click through to read the full article

– Use images, infographics, and videos to break up text and add visual interest

– Promote content across social media and other channels to reach a wider audience

Helps Stay Ahead Of the Competition

Automated content can help businesses showcase their competitive edge by providing timely and relevant information that is useful for the customers. By staying on top of current trends, firms can rest assured that their business is always one step ahead of the competition.

For example, let’s say a customer is interested in learning about the latest trends in web design. Automated content can provide this customer with up-to-date information on the latest innovations, color schemes, and layouts that are popular among web users. This type of content can be beneficial for businesses that offer web design services, as it can help them stay ahead of the competition and better serve their customers.

Leveraging Content Automation Effectively

Content automation has become an increasingly appealing option as businesses strive to do more with less. By automating the creation and distribution of content, companies can save time and resources while still delivering high-quality information to their audiences.

However, this approach is not a silver bullet. To ensure this method is effective, businesses need to put in the work upfront to plan and build a system that will work for their individual needs. Here are a few tips that can help firms get started:

Define Audience and Purpose

Before starting content automation, organizations need to take a step back and consider who they’re trying to reach and what they want to achieve with their content. Without a clear understanding of the audience and goals, it will be challenging to create compelling content, no matter how it gets distributed.

Create a Content Calendar

Creating a content calendar is one of the most critical parts of automating a content strategy, as it ensures regular postings. Additionally, creating a calendar also helps businesses implement diversity in the type of content they publish. As a result, they can keep their customers engaged. This approach can also be helpful for creating templates, such as for blog posts, email newsletters, and social media updates. This can make the creation process more efficient.

Curate and Repurpose Content

Not all content needs to be created from scratch. Curating and repurposing existing content can be a great way to save time and ensure that fresh, relevant content is always being published. For example, an organization could create a weekly email newsletter that links to the best blog posts from the past week.

Wrapping Up

Overall, content automation provides numerous advantages and benefits that can help businesses increase productivity and efficiency. When done correctly, content automation can save companies significant time and money while freeing up valuable resources. 

Also, Read Role of Artificial Intelligence in Video Marketing

The post The Benefits of Content Automation That You Need to Know appeared first on AiiotTalk - Artificial Intelligence | Robotics | Technology.

Step 1 – Brand Development

Before you can sell your brand, you have to create it. The brand you will make will be your company’s public identity, so ensure to represent your business well. In the fashion world, this is vital. A good brand will generate revenue and inspire imitators. It will also lead to success. 

“Your brand must be authentic, able to speak to consumers, and convincing enough that their children should wear your clothing line.” 

The brand you create must also be easy to market through advertising and promotion.

Step 2 – Business Details

Before you launch your kids’ clothing brand, you must consider a few business matters. The most important of them is deciding on a business structure. Your choices are establishing a sole proprietorship or LLC. 

You will also have to determine if you want to incorporate or register a partnership. Running a business as a sole proprietorship is the most common choice. It means you are the sole owner, and all responsibilities are yours to bear. An LLC (Limited Liability Company) provides the same limited liability protection that exists in a corporation. One or the other will be an obvious fit for your online clothing store. 

Step 3 – Run The Numbers

You have to sort out a lot of math before you can start selling your kids’ clothing brand. First, concentrate on your start-up costs. These will include all activities you paid for that assisted in launching your business, including license and permit fees, brand design, and infrastructure costs such as invoicing software, internet access, and a website. It may also include marketing and advertising expenses, material for your clothing, tools to make the clothing, and an hourly wage to cover the time put into these tasks. 

The next bit of math you will encounter is when you set the prices for selling your inventory of kids’ clothing. To have a foundation to start with, it helps to know what it costs to produce the items you intend to sell. This CPU (cost-per-unit) will give you some direction on where to go on the pricing scale, but there will be other factors to influence pricing. 

In addition, add the cost of running your business to the prices you charge and the room for profit. There are many different pricing models, and you must figure out which fits your needs best. Typically, expect to price items between 30 and 50 percent more than the total expenses per item.

Step 4 – Online Footprint

“Research shows that 97 percent of consumers will research products online before purchasing.” 

Therefore, creating a website is one of the most critical components of your kids’ clothing business. But a successful website must feature a few things that promote your brand, such as the brand colors and logo. 

Your website should also showcase your unique fashion designs, emphasizing what makes your brand different from others, for example, Bella + Canvas. Finally, the content that appears on your website must be aimed at your target audience and be relevant to your brand.

Step 5 – Your First Collection

Next, you must decide what clothing line you intend to use for your brand. Again, you have a few options that include the following:

Print-On-Demand

Print-on-demand clothing utilizes third-party prints and ships pre-existing wholesale items to your customers. This business model has low costs and produces high-quality products but doesn’t offer volume discounts.

Custom Wholesale

This business model is where you purchase pre-made wholesale clothing and hoodies but hand-customize them. It is cost-effective, making for a good profit, but there are limits on designs and images.

Cut-and-Sew/Private Label

A business model where you design the clothing brand and a manufacturing partner makes it to your guidelines. Then you sell the products under your private label. More significant margins are available here, and you are ultimately selling custom clothing, but the start-up costs are high, and it takes a long time to get to the launch phase.

Custom Couture

Each clothing item is hand-made to custom-fit each customer. As you can imagine, this will be costly in both time and money. It also limits the potential client base.

Step 6 – Build A Sales Plan

Manufacturing your products is just half of the equation. You have to have a plan on how you intend to sell the items once manufactured. It is a good idea to conduct market research to determine the best-selling option to reach your target market and fit your business model.

Step 7 – Promote, Promote, Promote

The final step to launching your kids’ clothing line is marketing your products. Therefore, reaching out to fashion magazine editors for coverage, social media activity, and traditional advertising tools such as billboards, print ads, and radio interviews. If you make the right connections, you should see sales figures climbing soon afterward.

Final Thoughts

It takes a lot of different steps to launch a new clothing brand. But, if you do it right, you can easily experience success. But you need to know what those steps are if you start from scratch.

The list above will give you the direction you need to ensure your brand gets the attention it deserves. You earn revenues demonstrating how much consumers appreciate your clothing designs and function. It takes work but is well worth the effort.

Also, Read 6 Ecommerce Trends that Will Dictate the Industry

The post How To Launch A Kid’s Clothing Brand From Scratch appeared first on AiiotTalk - Artificial Intelligence | Robotics | Technology.

But because of your niche, healthcare email marketing looks slightly different from other industries. Here are five strategies to build and maintain a list for medical practices.

5 Ways to Create and Grow a Healthcare Email Marketing List

“Think of email marketing as a stranger who knocks on your door. Would you let it in if you do not trust it? The answer is no.” 

That is why it requires a well-thought-out plan to work, especially if you are in the healthcare industry. The information you share can potentially save a life.

Consider these pointers when building and nurturing your subscribers:

1. Do Not Violate HIPAA for Marketing

Because you are handling and storing patient health information (PHI), you should abide by the HIPAA rules for promoting products and services. In hindsight:

• Always ask subscribers to opt into the mailing list. Get their consent to give you their email address. Let them sign a form if they visit your clinic or include a detailed note on your website. Share how you plan to use their data.
• Limit access to sensitive information. Create different levels of security controls for those involved in email marketing.
• Allow subscribers to opt-out. Include an unsubscribe button on your emails. Guarantee you will not send them any more mail after they remove themselves from the list.
• Do not share PHI on marketing materials. However, you can use aggregated information, such as statistics, in your emails and articles.

2. Hyper-Personalize Emails with Segments

People have various motivations for subscribing, meaning not everyone will buy a product or book an appointment—ever.

How do you ensure that you can focus on high-value leads instead? The answer is hyper-personalization.

According to Digital Authority Partners (DAP), personalizing emails suggests breaking down subscribers into various categories. Hyper-personalizing implies further segmenting members of each group. This way, you can:

• Weed out unqualified leads and subscribers who will never amount to anything
• Nurture those in the awareness stage with helpful content
• Engage those who are ready to buy or book an appointment
• Reengage subscribers who have not interacted recently

Here are a few ideas to make this strategy work:

• Understand your ideal audience more deeply. Go beyond demographics and incomes. Learn about their culture, buying behavior, influences, and pain points.
• Conduct surveys and interviews. Encourage subscribers to answer questions that may help you know their challenges in accessing emails, the content they wish to see, or the tone you should use.
• Use artificial intelligence (AI) and machine learning. These tools leverage big data to identify specific market segments, understand their needs, and personalize messages for a higher chance of conversion.

3. Maximize Drip Marketing Efforts

Drip marketing is a strategy that involves sending subscribers a series of messages over time. It is effective because it:

• Actively engages leads and customers without overloading them with information
• Nurtures subscribers and keeps your brand top-of-mind
• Builds relationships and strengthens the bond between patients and healthcare providers
• Lets you customize the campaign depending on your goals (e.g., offer a new service or reactivate dormant leads)
• Reacts to user behavior, so you can always provide the right content at the right time

“Drip marketing structures vary according to your objectives, audiences, and length of the email campaign.” 

To show you an example of a sequence, let us say you are a dental clinic inviting old customers back after the pandemic.

Your email series may look like this:

• Email 1: Welcome back. This email informs your subscribers your clinic doors are open again. Include a FAQ section to let them know what to expect during the visit. Provide your schedule, and add a clear Book an Appointment call to action (CTA) on the page.
• Email 2: Incentives. Not everyone will immediately sign up to get their teeth cleaned. You can encourage them further by offering promos, discounts, and other incentives. Make these exclusive to email subscribers only.
• Email 3: Inspire them with new content. Do you want to bump your patient appointments? Share the latest dental news and tips. Emphasize why getting their dental health back on track is essential today.
• Email 4: Last-chance offer. If you still have not received a response from your subscribers, send them one last offer. This email should sound urgent to push people to book an appointment before it expires.
• Email 5: Appointment follow-up. Did they finally book a consultation? Send a follow-up message to thank them for coming in. You can include a short survey to get feedback about the experience.
• Email 6: Post-appointment follow-up. After the patient has left, send another email to thank them for their business. You can also invite them back for another cleaning in six months or a year.

4. Take Advantage of the Trends

“Healthcare marketing is changing rapidly. And you can harness these shifts to produce more compelling, audience-centric content.” 

These are some of the top healthcare marketing trends:

• Digital health tools. Brands are investing more in digital health platforms to reach and engage patients. These include telehealth, remote patient monitoring, and digital therapeutics. Meanwhile, marketers are using technologies such as cloud computing to speed up data collection and analysis.
• Consumer-driven healthcare. Patients are taking a more active role in their health and well-being. They are researching treatments and providers and making decisions based on their needs. In response, marketers should develop easily accessible and digestible content.
• Rise of social media. Social media is no longer an afterthought in healthcare marketing. It is a powerful platform to reach and engage patients, build relationships, and drive conversions. Use it to complement email marketing by adding social media buttons to your newsletters or inviting followers to subscribe to your mailing list.

5. Always Include the Basics

Email marketing basics are called such because they work regardless of the trends and changes in consumer behavior. In other words, they are non-negotiable.

Begin with the following tips:

• Spruce up your mailing list. Remove inactive contacts, update information, and add new subscribers. This way, you can reduce your bounce rate, create more targeted content, and increase click-through and conversion rates.
• Design a responsive email. Optimize your layout for small screens using a single-column template, large font sizes, and clear CTAs. You can also use accelerated mobile pages (AMPs) to create interactive and engaging emails without relying excessively on images.
• Perform split tests. A/B or split testing compares two or more email versions to see which performs better. It can be the subject line, CTA button color, email layout, etc. Conduct split tests for at least two weeks and monitor your results with Google Analytics or similar platforms.
• Utilize automation. Automated emails are sent without you having to lift a finger. They can be in the form of welcome messages, appointment reminders, post-purchase follow-ups, etc. Automated emails save you time and increase conversions because recipients get them at the right time.

Summing Up

Healthcare email marketing personalizes the brand experience, helping patients feel attended to and cared for. Executed well, it can also result in higher open rates, click-through rates, and returns.

These five ideas ensure you can launch a productive marketing campaign today. But if you want to amplify your efforts, working with a digital marketing agency specializing in your industry helps. You can count on the team to deeply understand your target market, know the latest trends, and utilize the most effective strategies.

Also, Read 7 Ways Machine Learning Can Enhance Marketing

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“Brick-and-mortar stores still exist, but the ongoing pandemic lifted online stores to new heights, and it does not seem like this trend is going to be stopping any time soon.” 

Speaking of trends, those who aspire to open an online store should familiarize themselves with what is trending in the eCommerce industry right now. There are a few things projected that are bound to make an even bigger impact in 2022 and the future, while some trends have been around for a while and still affect how businesses approach their campaigns, attracting new and retaining current customers.

Customer Reviews

Let’s start with reviews. Imagine yourself in a situation where you are a person searching to purchase something. It is likely that you ask for recommendations or use Google.

With the latter option, clicking on the first results on a search engine makes sense, right? However, if you stumble upon an online store and do not see prior customer feedback, the odds are that you are unlikely to risk spending money there.

More online stores should prioritize customer reviews. In case it is difficult to persuade shoppers to write feedback, one could take a different approach and look to import reviews from other platforms.

For example, you could use the Opinew Chrome Extension and import aliexpress & amazon reviews directly to your store to add more social proof and persuade visitors to spend money.

Voice Shopping

Digital assistants like Alexa and Siri are shaping the way we carry out simple tasks. Asking an AI assistant to call someone, send a text, or make a note was only the beginning.

Now, it is expected that we will have the option to do our shopping and search via voice. In fact, more and more online stores are investing in technology that optimizes their store for this feature.

It is mostly the convenience and how modern people prefer to do things, so seeing voice shopping should not come as a surprise.

One other thing to note is that voice shopping is useful for people with disabilities. Those who have to rely on their voice will have a way to do some shopping.

Chatbots

Overall, machine learning is one of the technologies that affect ecommerce the most. Chatbots are a great example of this.

It is only a matter of time before chatbots replace real people in customer support. For one, you do not have to pay for chatbots after you set them up. Next, chatbots are available 24/7, and they respond immediately.

Other than chatbots, vast data processing is another instance of where machine learning excels. Manually checking information about customer behaviour, competition, and other data related to ecommerce is a chore, and leaving it to smart algorithms is a more efficient approach. 

Freedom in Customization

Customization is not a trend that applies to every ecommerce niche. However, if your store offers products that customers can modify, provide the freedom where you can.

Say that you are running a print-on-demand business. It would not be a good idea to limit customization options for designs, fonts, colors. If anything, letting shoppers upload their own designs directly to a store would be the correct approach.

Influencer Marketing

Influencer marketing has been around for a while, and it does not seem like influencers are going away.

It is common for brands to collaborate with influencers to promote goods or services. An average person trusts a celebrity that they follow on social media more than they trust a random corporation trying to push their product via ads or other marketing channels.

One other thing to note is that you do not have to shoot for collaborations with A-tier celebrities. Micro-influencers are a good pick as well, despite having fewer followers. It is about engagement, and micro-influencers excel at it.

Long story short, influencers would not be making the bank they are making now if they were not effective. 

Flexible Payment Gateways

Flexible payment gateways are one of the most underrated aspects of running an eCommerce business. Not all stores are willing to provide different payment options to their shoppers.

The lack of flexibility leads to fewer conversions. Add the fact that a shopper might have to go through a long and complicated checkout process where they need to register or provide various personal details to complete the transaction, and you have a recipe for an abandoned shopping cart.

As a rule of thumb, online stores need to offer various payment gateways and do not overcomplicate the checkout.

Also, Read Tips to Attract More Customers to Your Ecommerce Store

The post 6 Ecommerce Trends That Will Dictate the Industry appeared first on AiiotTalk - Artificial Intelligence | Robotics | Technology.

Since there are countless pieces of advice that are available on the internet, it is very likely for you to get lost with conflicting ideas and be confused as to what you will follow or not.

Things will be easier if you have an expert team to help you with your needs. Nevertheless, it is completely normal to commit mistakes as long as you will learn how to avoid them next time.

Not Utilizing Negative Keyword Lists Efficiently

One of your allies in the effective execution of PPC campaigns is the proper use of keywords. Aside from that, using negative keyword lists with efficiency is also a helpful way to ensure that your PPC campaigns are doing well.

“It will be a great practice if you will have a master list of negative keywords so you can apply it to all of your campaigns with particular terms or phrases that you do not want your advertisements to appear for.” 

Regularly checking the search query reports will help you avoid wasting money on search queries that you do not want your advertisements to be suggested.

Not Matching Keywords to Ad Copy

As a wise business owner, you have to exert more effort in making your advertising campaigns as relevant as possible. Since online consumers have a very short attention span, they do not have the luxury of time to deal with unnecessary and uninteresting websites.

One of the most common mistakes in PPC is when an advertiser is making one set of ads and utilizing them across multiple ad groups. It is good only for having a broad same theme but for personalization, it will make your campaigns weak.

Since you have a lot of other things to focus on for your business, it would be wise and easier to hire an ROI-driven PPC team who are experts in making relevant and successful advertising campaigns.

Focusing Too Much on an Average Position

Advertisers commit mistakes by focusing on an average position. This is because an average position of one (1) simply means that your advertisements are appearing ahead of any other paid ads in the search results.

It does not strictly mean that your ads are actually in the top spot. This is why the average position is not an indication of the location of your ads when they are suggested.

Key Takeaway

Now that you are knowledgeable regarding the common mistakes on PPC, take this information as your driving force to help yourself avoid committing these mistakes.

It is good that you know how to solve these problems when you have committed some mistakes but it is better that you know how to avoid these problems before you even commit some mistakes. You have to employ a proactive approach to ensure that you maximize the full potential of PPC as your marketing campaign.

Also Read, Impact of Artificial Intelligence and Machine Learning on SEO

The post Common Pay Per Click Mistakes and How to Avoid Them appeared first on AiiotTalk - Artificial Intelligence | Robotics | Technology.

An app is a software designed to work on mobile devices such as smartphones and tablets. They allow users to do many things, from shopping online to playing games while on the go.

“One of the biggest advantages of apps is that they help companies save money by using fewer resources than websites and other offline mediums.” 

Data collected by app stores and statistics show that more and more people prefer using apps over traditional methods of getting information; in fact, 50% of Americans use their phones for research before making purchases, according to one study. But is it all smooth-sailing?

Note the details

As more and more daily tasks become mobile, app makers compete with each other for user attention and time. It’s quite hard to build a perfect app because so many people expect so much from them: we want apps that keep us up to date about the latest news, let us chat with friends and family, give us directions when we’re lost, track our fitness goals and help with shopping online. Providing such features requires a lot of time and money and lots of expertise that not every company has access to. That’s why some experts think that apps might be just a short-lived thing and will die out soon. But this doesn’t mean apps are bad for business!

App usage is still growing. App Annie’s revenue increased by about 70% in 2015 and surpassed $50 billion. The same report shows that there are more than 26 billion downloads every year. So, if you’re thinking of entering the mobile space or taking your existing business online, you should put some serious thought into building an app. Let’s look at how it works and what tools you need to create one yourself.

There are four main steps to creating an app: coming up with an idea, choosing a platform, making the prototype, and testing it. If you want to build an app on your own, it’s best not to start from scratch but to use free or paid tools that come with ready-made templates. Popular choices include the Phonegap building tool, Appcelerator, and Xamarin. However, there are alternatives to these which might be even better for your needs. For example, if you want to save some money, you could use Python instead of C# because the former is free while the latter requires purchasing a license, check RemoteDBA to know more

Interesting Facts about Apps

If you have an app idea but lack the expertise or time needed to create it yourself, you can always hire professional app makers. They will make everything from scratch and help grow your business by meeting set objectives. Prices vary depending on what your app does and how complex it is; we recommend starting with $25000 and going up from there.

The average price for a good design ranges from $5000-8000. Before starting to code the app, you need a special UX/UI designer who can foresee all potential problems and put everything for you. They will develop a detailed plan that will include the actual cost since this part of development is quite expensive, too, especially if you want your app to be original and creative 

If you decide to make an app yourself, it pays off to get some help from assistants or co-workers. You can even hire virtual workers from India or Bangladesh – they are very cheap, have extensive experience in the software industry, and know-how to work remotely, which means it’s easy to coordinate with them. A good developer charged by the hour will cost you about $15-20, while a virtual assistant from Dhaka costs around $3 per hour.

Customers often prefer virtual workers who don’t have time to deal with various issues and processes involved in company administration. Using services like Upwork or Freelancer allows businesses to get rid of this trouble forever!

After getting a functional app, you might want to engage in some advertising since it’s unlikely that your target audience will find you on their own. This means that you’ll need to spend quite some money on ads of all kinds: social media campaigns, audio spots, TV commercials, print ads, etc. The average cost for 1 minute of national TV advertising in the United States is $12000 

The easiest way to do that is by selling digital content and services either through the app itself or on a website that it will generate for you automatically. For example, some apps allow creating online stores and let you sell physical products and digital ones like ebooks and music. This way, both users and co-workers won’t have to leave the app they’re already using to buy something – they’ll only need one click!  Interestingly enough, you can make money off your app, even if it’s free.

Apps may be just what your business needs to draw attention from potential customers worldwide. They allow you to improve user experience and provide users with added value that is more than enough to make them come back for more. Don’t forget that you can always outsource app-building tasks; there are plenty of people around who specialize in this field and will be glad to help you build your next business.

The post Future and Facts of Apps That You Need to Know appeared first on AiiotTalk - Artificial Intelligence | Robotics | Technology.