What is Edge Computing in IoT?

Edge computing means handling and studying data nearer its source instead of sending it to a center like a data center or the cloud. This method cuts down on how long it takes for data to be sent and the amount of bandwidth needed, making things happen quicker. 

“Edge computing is like the “brain” of IoT devices. It lets them make quick decisions and do things without needing a big main computer.” 

The Role of Edge Computing in IoT

Edge computing is very important for the successful use and acceptance of IoT technology. As more gadgets link up and produce loads of data, old-style cloud computing is not good at dealing with the huge amount and speed of this information. Here is where edge computing, also called fog computing, helps.

Edge computing has the power to handle and study data near where it comes from. This means the information is dealt with and saved on tools found at a network’s edge, not sent to one central place like in data centers or the cloud. By doing this, edge computing lowers the time and space needed to transmit data. This makes processing quicker and answers come faster. This is very important in jobs where fast data checking and making decisions are needed, like health care, moving stuff around, or building things.

In the realm of iot development, edge computing plays a crucial role in enhancing the performance and efficiency of IoT devices, ensuring faster processing and better connectivity even in challenging network conditions.

Edge computing deals with the huge amount of data being made. In normal cloud computing, the more devices that connect, the higher is needed for power and internet speed. This can make things go slower and cost more. Edge computing benefits puts power in many devices, making it easier to grow and save money. 

“Edge computing makes IoT devices work better, even in places with bad or no internet connections.” 

Edge computing helps with keeping data safe. When many devices make and send data, there is always a chance of security breaches. Edge computing keeps important data safe. It stores and processes it near where the info comes from, lowering the chances of people getting to your stuff without permission. This makes sure data is safe and also helps fight rules problems that can happen when sending information to a cloud computer.

Edge computing also provides a fix for problems with network breakdowns and interruptions. In simple cloud computing, if the network stops working, so do linked devices and their power to handle data. But, edge computing is spread out. So, if one machine fails, the other ones can keep going and still deal with data quickly in real-time, even without that device working. This makes sure that IoT devices keep working all the time, which is very important in industries where every second matters, like healthcare and making things.

In the business and factory sectors, smart sensors can monitor how much energy is used. They also identify areas where energy use is not optimized. This enables more effective energy management, leading to tangible outcomes. Such enhancements can help businesses increase revenue, reduce operational costs, save money, and minimize environmental impact.

IoT Challenges to Solve with Edge Computing

Edge computing has benefits that help with big problems in using and accepting IoT technology. One of the biggest problems is getting bigger. In regular cloud computing, when more devices connect, the need for computer power and network speed also increases. This can make things take longer and cost more money. However, edge computing lets many devices share the power to compute. This makes it easier and cheaper to grow larger.

Edge computing makes IoT things work better. It lets them keep working nicely even without much or no internet connection. This allows us to quickly work with and analyze data in real-time. It’s very important for businesses like healthcare and transportation, and it makes things where every second matters a lot. Edge computing also decreases the chance of network problems and shutdowns. This helps IoT devices keep working all the time.

Enhancing Energy Efficiency with IoT-Driven Energy Management

Joining IoT and edge computing can also help to save energy for businesses and people. One place where we can see this is with handling energy. As energy costs go up and worries about climate change grow, we need to use more efficient and lasting power in a better way. Energy management systems that use the Internet of Things and edge computing can watch and make energy usage better in real-time.

For example, gadgets in smart homes can talk to each other using sensors and edge tools. They change how much energy they use when needed based on real-time details. This not only saves energy but also leads to big money savings for people who own houses. In the business world, IoT sensors and edge devices in iot can keep track of how much energy is used. They find places where things aren’t working well with power use. This leads to better management of energy in these areas – for example, offering more targeted solutions instead of general ones that may not work as quickly or cost-effectively.

Conclusion

In conclusion, edge computing is what makes IoT work well and be useful. Edge computing brings together computer power and data handling with internet connections to make quick decisions. It also helps save energy while doing things smoothly and quickly. As more businesses and people use IoT technology, the role of edge computing will grow very important for getting efficient and fast responses in their actions.

Also Read  How Zero Trust Addresses the Unique Security Risks of IoT Devices

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While most consumers know about IoT from consumer-oriented smart devices — like home assistants and security systems — the tech is also vital to many industries. From remote patient monitors to technology that collects factory data and controls massive industrial machinery, sending information over the internet has major benefits for all types of companies.

“The IoT revolution isn’t done yet. 2021 is likely to be another big year for it. We may soon see some of the biggest changes to date as developers find new ways to apply the tech to other industries.” 

Based on the IoT industry’s current momentum and direction, these eight changes are some of the most likely to happen next year.

1. New, More Interoperable Smart Home Devices

As the range of smart home devices grows, interoperability — having tools from different developers that can “talk” with each other — will become much more important.

Manufacturers of IoT devices are making communication between them a key design consideration. It may soon be more normal to coordinate devices from a handful of developers rather than depend on all-in-one solutions that manage your home environment or provide extra security. Instead, smart homeowners may be able to string together complex IoT tech systems, customizing based on their needs and preferences.

2. Adoption of IoT Will Be Almost Universal

According to a new report from Microsoft, 91% of global businesses have adopted IoT technology, up from 85% the year before. The same report showed that more than half of all companies plan to invest even more in IoT technology going forward.

The growing range of IoT solutions — from office management tech to new maintenance tools — means that any business can benefit from IoT tech regardless of industry. 

In 2021, it could be unusual to work with a company that doesn’t use the internet of things in one way or another. By the end of that year, we may see something close to 100% adoption of IoT.

3. 5G and Edge Computing Will Make Near-Real-Time Analysis Possible

After a slow rollout in 2019, major carriers are beginning to deliver 5G coverage on a national scale.

The speed of 5G, plus edge computing tech — which establishes nodes on the edge of the network that can be used for simple calculations — may make close-to-real time analytics in IoT devices possible. This ultra-fast communication will make the technology like driverless cars and real-time industrial sensors more practical going forward.

4. Hospitals Will Adopt a Range of IoT Tech

Over the past few years, developers have started to create various IoT devices for health care professionals. These devices — like internet-connected patient monitors or health-tracking wearables — make it easy for doctors and hospital staff to track a patient’s health, no matter where they are in the building. This could help staff check up on people across floors from one workstation or respond faster to a health crisis.

Shortly, real-time location systems for health care, which allow hospitals to track patients, manage assets and ensure compliance, may become central to the industry. At the least, it could become another valuable tool for health care professionals.

5. Cybersecurity Will Become a Serious Concern

As IoT devices proliferate, they’ll also become a bigger target for hackers. IoT security has improved significantly in the past few years, but they remain uniquely vulnerable to attacks. These safety risks make IoT devices a major opportunity for hackers wanting to break into a secure home or business network.

For developers and companies using IoT devices, keeping IoT tech secure will become critical. Investment in cybersecurity technology will likely grow to levels higher than anything we’ve seen so far.

6. Big-Name Retailers Will Implement Smart Store Technology

Following the semi-successful launch of Amazon’s line of cashier-less stores, Amazon Go, retailers have started to invest more in smart technology for their brick-and-mortar locations.

There are smart shelves, for example, outfitted with weight sensors and cameras to detect when products have run out. Similar tech can automatically check if there are carts that need to be pulled in or customers waiting to check out.

The data from these devices, coupled with AI-powered analytics, may make retail management more efficient. Right now, the tech is still experimental — but a few brands, like Walmart, are already testing smart store management at a few locations.

7. Predictive Maintenance Will Remain Key for Heavy Industry

Predictive maintenance is one of the more practical applications of the internet of things, and a decent number of industrial businesses already use it. The owner of heavy machinery or industrial infrastructure — like a robot arm, transformer or earth-mover — installs special sensors on certain pieces of high-value equipment. 

These sensors gather data on operational characteristics, like vibration, sound or temperature. Over time, this data analysis can give owners a heads-up when equipment is behaving unusually — a sign that it may need emergency maintenance or repairs.

The predictive maintenance market has grown fast over the past few years, and industry analysts estimate it will be worth more than $12 billion by 2025 — up from just $4 billion in 2020. 2021 will probably be a key year for the industry — one where we’ll see continued adoption of predictive maintenance tools and platforms.

8. Self-Driving Car Tests Will Ramp Up

More companies are getting involved in self-driving vehicles in one way or another. Ride-sharing companies, Big Tech businesses and logistics experts are all invested in making vehicles that can drive themselves.

Demand for self-driving cars, as well as other issues — like the ongoing shortage of truck drivers — will likely push companies to expand their tests in 2021. These vehicles still need some serious testing, and its likely tests won’t be done for a while. However, some of those experimental autonomous cars could be on the road by the end of 2021. 

How the IoT Could Reshape Businesses in 2021

The internet of things is likely to continue having a major influence on the economy through next year. New IoT devices, plus supporting techs like 5G and edge computing, mean that just about any business, regardless of industry, will be able to take advantage of what these tools can offer. 

Consumers are also likely to see big benefits as well. While self-driving cars aren’t expected to hit the market until later in the decade, other consumer IoT devices will probably become much more user-friendly. For smart home fanatics who want to outfit their living space with gadgets that can adjust the temperature, dim lights and keep an eye on the front porch, big changes to interoperability will make life better than ever.

Also, Read Future of IoT Devices

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From the farmhouse where a farmer can keep track of plant’s watering through a connected sprinkler to the related coffee machine that just prepares your coffee just when you get up and brush your teeth, connected reality has penetrated every nook and corner of everyday life. 

“ Apparently, this is a luxury to get things done quickly and in time without the least efforts. Making things happen without moving our limbs is smart and cool.” 

But at the same time, these smart manoeuvres make us dependent on gadgets, and over time, this takes a toll on our physical and psychic health. So the smart reality of IoT is not so wise as it seems, especially when you consider the lifestyle effects on health. 

Considering both sides of the coin here, we have decided to compare IoT’s good and bad. Let’s begin with the challenges and opportunities before going into the pros and cons of IoT. 

 Key Challenges for IoT 

As long as two devices and apps are connected over the web to allow users a lot of practical benefits of automation, IoT is great. The connected reality of IoT will continue to proliferate and prosper in the years to come.

But this prosperity and growth of IoT are not possible without challenges. Let us have a quick look at some of the biggest challenges for IoT. 

• Data security challenges and lack of data privacy are two major challenges. Some security issues and threats like Denial of Service (DoS) are also cropping up as a major security challenge. 
• Connected medical devices and gadgets in banking, healthcare, insurance, and several sectors need to conform to industry regulations and norms. Many IoT devices fail to adhere to these regulatory frameworks. 
• Faster network connectivity and quick access to the data is still a key challenge for IoT devices. The network created delay can lower the efficiency and effectiveness of IoT devices in different settings. 
• Many fragmented devices and gadgets following no standard protocol and data architecture are adding to the problems. Lack of standards and protocols create security issues, performance glitches, and, above all, the trustworthiness of the solutions.
• The scalability of the devices to meet the increasing user footprints and user engagement is extremely important. Lack of scalability is a major problem for the IoT ecosystem. 
• Less capable and outdated sensors that are still in use, such as sound, light, temperature, motion, colour, radar, laser scanner, echography, and x-ray, etc., often end up giving non-precise results. This is a big challenge for many IoT devices. 

Opportunities

In spite of all these challenges, IoT is always having the largest share of digital growth opportunities. As connected devices have penetrated our homes, workplaces, public transports, and vehicles, tons of user data are being produced every minute.

“IoT is responsible for turning data into gold mines of insight,” as Paul Osborne, CTO of Cerdonis Technologies LLC, put it, “IoT is everywhere, and thus it can deliver data from all facets.” This huge and exponentially growing data is rich in audience insights and can be utilized to target customers based on data-driven insights.

The huge volume of digital data now can be managed by leading technologies such as Blockchain and Big Data analytics. The increasing importance of IoT data for driving customer and user insights shows the unlocked potential of IoT. 

Pros of IoT 

IoT is allowing remote access and control to devices to make life easier across all contexts. Let us have a quick look at the pros of IoT. 

• Faster and instant access to various information through devices helps users to make better buying decisions. 

• Thanks to devices’ connected ecosystem, workplace productivity, and personal time management can see a positive turnaround. With IoT led automation, people at home and workplace get things done quickly. 

• Thanks to IoT, individuals have better and bigger control on different gadgets and digital solutions. This also opens up the scope of more personalization in the user experience of the apps, marketing, and other areas. 

Cons of IoT

Like every other technology, IoT, despite its advantages, has its dark sides. Here we shortlist some of the common and widely cited cons of IoT technology. 

• Enhanced dependency on gadgets is continuing to make modern human beings lethargic, leading to many lifestyle disorders and complications. The device dependency is also making people more vulnerable to sudden failure of systems and processes. 

• IoT or Internet of Things, representing a connected ecosystem of gadgets and applications, are often vulnerable to security attacks and potential data breaches as all connected gadgets do not follow a certain security protocol or standard. IoT gadgets are often cited as the source of major security issues. 

• Though the role of automation in taking human jobs and reducing employment scope has already been refuted a number of times, still IoT-led automation is cited by many as the emerging threat to the human workforce. Well, the contrary argument always thinks IoT will take care of mundane tasks so that the human workforce can concentrate on more important decision-making tasks.  

 Conclusion 

The Internet of Things is here to stay and prosper. With IoT, humans’ ultimate automation dream has almost become a fully-fledged reality that you can interpret as revolution or curse depending on your perspective.

The post IoT: Is It a Technological Revolution or A Curse? appeared first on AiiotTalk - Artificial Intelligence | Robotics | Technology.

Now that the blockchain is seeing some major development advances, it is finding its way into the realm of IoT. 

The weakest link in the IoT has been security. After all, any server can be vulnerable in the hands of an experienced hacker. The strength of the blockchain is that it is incredibly secure. Many people really only know about the blockchain when it comes to Dollar to Bitcoin conversion as they think solely about it as a cryptocurrency.

How does the blockchain work within the IoT?

In this article, I will go over several of the ways that it is being adopted to address many of the concerns when it comes to cloud-based IoT technology.

Security

The weak link in the IoT is how difficult it is to spot an area where a data breach could happen. Since there are so many devices in play with data being shared among them, it can happen at any point in the chain. Another issue is who should be handling the data since it can be manipulated without it being obvious that anything changed.

These are the two biggest strengths when it comes to the blockchain. Since the blockchain is a distributed ledger that is immutable, it is secure by its very nature. Any changes to each block or hash would be seen immediately and set off alarm bells.

The reason for this is how the ledger is distributed. It doesn’t reside on a server, but rather thousands of them. Each user on the blockchain has a copy on their computer. If one of these is changed, it won’t match the same hash on the rest of the computers. To change one successfully, a hacker would need to find a way to hack into thousands of computers at the same time. 

Scalability

Security and scalability work hand in hand. The blockchain allows for much faster processing of the data between devices so it is able to grow much faster than a cloud-based server could. The way the distribution of the ledger works allows the computing to be spread out and not rely on one big server to get the job done. 

Another avenue of growth happens because of the trust in the blockchain. There is no need for many third-party applications for security which opens up the valves so to speak. Less reliance on other applications speeds up the process which allows for faster scalability.

What needs to be improved?

There is still some room for advancement when it comes to the blockchain and how it works with the IoT. For instance, working between chains at the moment is not easy. A blockchain is literally like a chain which runs in a strain line, one block after another.

Different chains can’t easily communicate with each other so there needs to be a third-party application to do this when necessary. This means that devices need to be specifically designed for the chain they work with. 

Also, Read Everything You Need to Know about Blockchain

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But due to several reasons, this idea couldn’t be as successful as expected. This has sparked yet another debate among experts. Some claim that IoT is dead while others are persistent that IoT has merely changed forms from what we originally expected. In this article, we’re going to find exactly where the truth lies.

Internet of Things – Today

IoT, in simple words, is a network of connected devices. In the context of smart homes, this means that all your appliances and devices are interconnected and have smart features that allow them to be controlled remotely, updated automatically and create backups on the cloud. But the idea of smart homes didn’t really turn out to be consumers’ favorite.

Yes, smart TVs and smart thermostats were a success but other IoT devices like smart toasters and smart washing machines were nowhere to be found in homes.

IoT applications, however, have turned out to be very useful for various industries as they capitalized on RFID chips to track batches of products or utilized sensors to determine when machines are down.

Why IoT failed to meet the hype?

Exaggerated Journalism

One of the problems with journalism (of any type) is that everything falls under one of the two categories: too good or too bad. There’s nothing in between and this is what makes their content potentially capable of going viral.

In the case of tech journalism, journalists are constantly under pressure to come up with/foresee the “next big thing” that will change people’s lives or change the world for better. It’s important to know that these are mere speculations and predictions which are often very different from the actual outcomes.

“IoT was a topic of demand and tech writers bombarded the internet with content about how it will change the world while simultaneously increasing the expectations of the public.”

Perceived Values

One of the most important questions rational consumers ask when making a buying decision is, “Is it worth its price?”. Usually, smart devices are much more expensive than their traditional counterparts.

For example, upgrading from a traditional refrigerator to a smart one may cost several hundred or even a few thousand dollars depending on the models. But how much value is the “smart” component really adding? Yes, a few additional features, such as a built-in grocery list, may marginally improve the quality of life but will it revolutionize the way you live (as the hype suggested)? The answer is no and that is why consumers haven’t felt the need to invest in the technology.

Consumer Requirements

Some IoT devices may be too demanding of the customers who purchase them. For example, getting users to upgrade the device’s software can be hard and those updates are necessary for devices to maintain reliable, consistent operations.

It can also be hard for older consumers or those who aren’t tech-savvy to get hold of 10 different user interfaces for 10 different smart appliances they bring in their homes.

A single, universal provider of IoT devices may potentially eliminate this problem by offering a comprehensive interface for all connected devices and streamlining things but a leader is yet to emerge.

Security and Privacy

“Cybersecurity and data privacy has become one of the major concerns of the consumers who avail services online or buy smart products.”

All the negative publicity, cyber-breach news, data leaks, etc. have worked against IoT devices that are not very secure themselves.

For hackers, all it takes to compromise an entire network is to take one point of entry and every IoT device serves as another point of entry. This is even easier if the devices are poorly developed or designed. For this reason, companies look to acquire the services of an IoT testing company that can help ensure fool-proof security and proper functioning of IoT devices.

As far as data leaks are concerned, many consumers are aware of the tracking potential in smart devices. For example, a security camera may well help you monitor all the activities for security purposes, but it may also store footages in the cloud that can make it a target for criminals. Also, every company that offers any type of smart device could hypothetically access all your data for advertisement.

Development Opportunities

The harsh reality is that IoT devices weren’t able to make the impact for which there was so much hype. The majority of the consumers refused to shift to smart devices which means that there is close to no incentive for companies to allocate their time or money to develop these devices. Also, many of the most successful smart devices are frequently sold at a loss, so it’s hard to enter an already competitive market.

Developmental Standards

IoT also struggled to keep up with development standards. Technically, in the case of IoT, there were no development standards or defined protocols, to begin with, since developers could barely agree on the definition of “IoT” is. This makes it tremendously hard to develop and design devices that can work with each other and pushes more consumers away from the conventional picture of “smart home”.

The Future for Industry

As opposed to the consumer market, IoT has been somewhat successful in the business market. Industrial applications are adopting IoT at an increasing rate and businesses that require internal tracking find sensing equipment and RFID chips much easier and cheaper to manufacture than big, lumbering consumer electronics.

IoT’s future is expected to continue along these lines, with devices in the network being inconspicuous, small, and lending only a fraction of the overall system’s total value.

The Future for Consumers

Recently, smart “home” devices and speakers are successfully making their way into the market. Their main selling point is that they allow users to control a large number of individual devices – even if they have a handful of features of their own.

We’re also expected to see more devices that will provide big data and analytic insights to consumers and help them learn more about their habits rather than providing unnecessary features that don’t add value.

This will require manufacturers to look for an IoT testing company to test the robustness of algorithms and ensure accurate outcomes.

                                                                                      — Ray Parker a Senior Marketing Consultant at Kualitatem loves to write tech-related news and articles. Apart from his techie appearance, he enjoys soccer, reading mysteries, and spending long hours working over at the New York office. 

Also, Read How to Handle Major IoT Security Issues

The post The Future of IoT Devices and Why the First Wave Failed? appeared first on AiiotTalk - Artificial Intelligence | Robotics | Technology.

Certainly, IoT Applications serves as solutions to business problems for a particular time period. With the help of IoT applications, business owners and end-users alike accessible to provide information and produce informative content instantly. Prominently, digital marketers have provided endless opportunities, particularly when it comes to accessing and analyzing client’s data and processed information. Hence, in this article, we have described reasons as to how IoT is transforming digital marketing startups and companies.

1. Provides Customization & Personalization Prospects

IoT provides capabilities to resolve issues concerned with daily life routines and consumers lifestyles and patterns for personalization purposes. In this modern era of communication, standards will also classify users of the internet who primarily want personalization and social media platforms that are primarily made for them. In this case, the measures of convenience primarily mean that people won’t have to waste time searching for relevant options to proceed further. To understand the prospects includes personalized marketing approaches will be an important discipline around every industrial region with a particular aspect for retail stocks.

“Personalization happens when a marketer or salesperson can take a piece of content and make it more useful for a specific prospect or customer.” – John Jantsch

According to the latest reports, if some many digital products and devices being hooked up to the web and so much data which is being collected, pushing users, profiles and configuration preferences will become easier and quite prevalent across multiple platforms. This certainly describes the market segment where all digital marketing is tailored to a specific target audience. The current example of such types of things at work already is Google Personalized Search, somehow that modern day’s SEO analysts will primarily need to be aware of this stance.

2. Promoting Instant Services to the Target Audiences

It must be noted that Instant communication classifies specific target audiences and these types of the user is interested in instant satisfaction and being able to access information or products whenever they aren’t available instantly in real-world. In previous years, the convenience procedure was receiving groceries are distributed apart from being completed different from the standard units of the prevalent services and resources to the end. In supermarkets, the IoT enabled smart fridges or freezers will be primarily able to record inventory management and processing orders from grocery stores using programmable tools and software such as Point of Sale and Inventory Management Systems etc.

Conversation with customers will increase sales, even if the product or service is never mentioned.” – George Farris, founder of Farris Marketing

Furthermore, Instant Services will be provided at any time for various aspects including buying, selling, online shopping, digital banking and household management will primarily happen with the touch of a button. This service makes a completely provide marketing platforms for multinational organizations, companies and technology firms are primarily looking ahead to reach latest internet users who will like to have their products and services on particular demand to generate huge amount of ROI.

3. IoT Handheld Devices Rules and Conditions

The latest research indicates that mobile users are already accountable with 4.77 billion people worldwide, and the amount identifies no sign of slowing down. With the emergence of IoT, we will certainly witness handheld devices of various categories that are connected to the Internet or cloud-based platforms including wearable devices including smartwatches, AR & VR headsets, TV & entertainment systems, and even household appliances.

Precisely, digital marketing companies will have to cater to the needs of users providing accessing internet from various sources of devices, not specified mobile phones and tablets PCs. If you want to access SEO and PPC AdWords, this means improving user experiences and enhancing levels of user engagement. Hence, it is recommended that personalization and enhancing page load speed including Google’s Accelerated Mobile Pages will become relevant for digital marketers.

4. The Emergence of IoT-Enabled Apps

It is expected that IoT will soon cultivate our daily life routines, and it will primarily influence software development trends in 2019 ranging from smart home automation appliances, town planning and healthcare perspective, this means IoT is an essential part of our daily life routines. This primarily devises app development perspective, devising a new wave of IoT apps that amalgamates sensors, connected devices, social networking platforms, cloud-based platforms and combination of various elementary approaches to harvest latest applications in the modern world.

Similarly, apps that control home appliances or automatically adjust your thermostat even if you’re at your workplace will be one of the key trends to classify and understand digital marketing aspects for apps will have a greater insight in your daily life. The best examples of IoT enabled GPS tracking apps consists of Careem, Uber, WhatsApp, or PayPal.

5. Be Aware of Information Security and Privacy Ethics

It must be noted that the amalgamation of digital marketing and IoT provides you with cutting edge reasons and recommendations to highlight security and ethical contemplations. However, the privacy measures of consumers won’t be negotiated instantly. Similarly, Digital Marketers will primarily find out various ways to develop personalized marketing materials in the absence of being quite intrusive.

“You are an essential ingredient in our ongoing effort to reduce Security Risk ― Kirsten Manthorne”

Significantly, Data and Information should be gathered in a precise way. Furthermore, the information should be gathered from authentic sources and used for multiple purposes that your target audiences might not be aware of these captivating determinations and resources. In this regard, an information security analyst might be involved in all digital marketing startups to keep away from intruders and malicious users and it also boosts their online presence to the next level.

Conclusion

Certainly, IoT provides tremendous benefits and well-defined approaches to digital marketing startups. With the growing trend of IoT enabled devices you can easily promote your digital marketing startup using IoT based marketing trends which will certainly boost your brand identity to the next level using technical SEO, PPC and relevant digital marketing tactics that will certainly promote your brand.

Laurence Paddy is a content writer at WebbyGiants, a web service providing the agency in California, US. His expertise includes website content writing, software development, copywriting and technical documentation.

The post How IoT is Changing the Digital Marketing Startups? appeared first on AiiotTalk - Artificial Intelligence | Robotics | Technology.

That couldn’t be further from the truth, but it’s an understandable mistake. According to a recent survey, less than 20% of consumers really know what “The Internet of Things” (IoT) means—yet nearly 70% own at least one IoT device. 

In this article, I’ll break down exactly what the Internet of Things is, and then fill you in on why leading experts are worried for the future of this infant industry.

So, what does IoT mean?

The Internet of Things centers around the concept of connecting everyday items—everything from your headphones to your home security system—to make life easier. If you have an appliance that could benefit from being connected to the Web, chances are, it already has been. If not, it will be soon: analysts predict that by 2020, there will be over 26 billion connected devices.

The future of IoT seems to be a bright one. Already, we’ve seen that automating mundane tasks saves us from a world of inconveniences every day. As the Internet of Things flourishes in the coming years, it’ll be difficult to even imagine the innovation ahead of us. 

A Weak Spot in Your Digital Network

However, be careful: with that many different devices connected into one home network, you open yourself up to malware threats like never before.

This is because a lot of the auxiliary devices that comprise the Internet of Things aren’t made with particular attention to security. “Smart” devices are marketed to be cheap additions that make daily life easier. Because they’re so inexpensive, regular security patches and software maintenance aren’t commonplace. This, in turn, makes IoT devices much easier pickings for ill-intentioned hackers than your cell phone or laptop.

You might be wondering why you should care. After all, does it really matter if someone can see your driveway or know what’s in your fridge? 

Unfortunately, it’s not that simple. (With the Internet, things rarely are.) 

A recent study has shown that roughly half of the consumers are moderate to extremely concerned about privacy concerns related to the Internet of Things. And they’re absolutely right to be worried: botnets are emerging as the newest massive security threat.

What is a Botnet?

A botnet, simply put, is a large group of internet-enabled devices that have been compromised by a hacker. Hackers have used botnets to spy on unknowing consumers, steal sensitive data, take down major websites, and much, much more. 

Just this week, a botnet “bricked” (or rendered completely useless) thousands of devices within hours. The only fix for these devices is to manually reinstall the affected devices’ firmware—a task that’s way out of the average person’s skill set. It’s likely that many will just throw out their devices, thinking they failed due to a hardware issue.

Are you wondering who caused all of that destruction? The culprit was “Light Leafeon,” an anonymous fourteen-year-old boy, who stated that he began the project as a joke.

The Mirai botnet is another example of a dangerous malware that used IoT as a foothold into consumers’ computers. In 2016, it used its massive legion of corrupted devices to flood the DNS provider Dyn. As a result, it took down major sites like CNN, Twitter, Spotify, Netflix, and much, much more. It also took down the entire country of Liberia.

Needless to say, botnets are major threats in cybersecurity today. With them, hackers can steal enormous volumes of sensitive data and crash even the most mainstream sites. Luckily, there are things you can do to keep you, your sensitive information, and your devices safe.

How to Protect Yourself

First, make sure to change the default settings on any new IoT device you add to your network. If even one device on your network is compromised, it makes it much easier for hackers to control the rest of your devices. Also, use strong passwords—don’t make it any easier for the hacker to get into your network.

In addition, monitor your network for suspicious activity, and check your internet speeds regularly. For the latter, use a speed test that has been proven to be effective. A reliable test will let you know if your devices are multitasking without your knowledge.

If Your Device is Compromised

First, don’t panic. It’s very difficult to tell if a botnet is running on your system, but look for these key warning signs:

If your computer running slower than normal?

Are there random error messages?

Is your browser closing unexpectedly?

Are you noticing oddly high network usage?

Of course, although these are indicative of a botnet, these symptoms may be due to a completely different issue. If you’re suspicious, it’s best to take your device to a professional before wiping your entire computer—which, unfortunately, is the only solution to being compromised by a botnet.

Conclusion

The Internet of Things is full of opportunities. Virtual assistants, “smart” security devices, and more have made our lives easier in so many little ways.

However, the IoT also creates a perfect opportunity for hackers. Make sure you keep yourself safe by staying vigilant—you don’t want to be the latest victim (and unwitting accomplice!) of a malicious botnet.

 Emily Jacobs is Happiness Ambassador for SpeedCheck.org She loves to write the latest technology trends and love to share her knowledge through her articles.

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How is IoT benefiting society?

IoT technology is not only benefiting individuals, but it also benefits the corporate world and even society as a whole. IoT is cataloging our everyday objects with machine-readable identification tags. Therefore, the sensors along with these tags are used to gather more data related to the condition the daily objects and those existing around them.

IoT based devices not only help the experts to do smart innovations, but they also help to save a lot of time while monitoring. Also, when it comes to managing and monitoring, IoT based devices are not very expensive as opposed to other resources. IoT has even made it a lot easier to manage intricate data without any hassle.          As IoT based tools basically use sensors, therefore, they are considered very fast and efficient.

Internet of Things is not only a technology for the corporate world, in fact, but it can also be very easily implemented in our homes as well. Homeless Management Information System (HMIs) or the Intrusion Human Machine is basically the keypads that act as a central user interface to control the home security solutions. And, these Intrusion Machines are used by the world to make interesting use of IoT technology.

IoT-enabled smart city will include many areas like contributing to a stronger environment and enhancing traffic to improving public security and optimizing road lighting. Here, we offer a survey of the most successful applications that are already completed in smart cities over the world.

How are IoT based devices helping the cities grow smarter?

1. Road Traffic: Smart cities guarantee that their residents take from a place to other places as reliably and efficiently as possible. To obtain this, cities are started to base on IoT development and execute smart traffic resolutions. A large number of companies are making high-tech products to make cities as smart as possible. These things are aimed to not only decrease the costs but are also aimed to limit the consumption of resources in cities like surveillance, lighting, integrated system control etc.

2. Smart Residential e-Meters: IoT is responsible for making the cities smart with the help of the high-end new inventions and implementations like smart residential e-meters. With smart e-Meters, cities can give residents cost-effective connectivity to service organizations’ IT systems. Smart e-meters can send information directly to public service across a telecom network, giving it strong meter readings. Smart metering enables service organizations to bill perfectly for the cost of water, energy, and gas used by each family.

3. Smart Street Lights: Some of the other implementations through IoT can be things like smart street lights that have superb capabilities of automatically dimming and brightening as per the surroundings. This will eventually lead to a lot of power consumption.

4. Smart Camera and Detection System: Things like e-surveillance cameras and the water or gas leakage detection systems are some of the other implementations that IoT based tools can do to make the cities much smarter. For Example, 90+ cities around the United States has a gunshot detection solution. The gunshot detection solution has attached microphones placed everywhere in a city. Now the data coming from microphones go to the cloud platform, which examines the sounds and identifies a gunshot. The platform will check the time it used for the sound to transfer to the microphone and determines the place of the gun. When the gunshot and its place are recognized, cloud software informs the police using a mobile app.

5. GPS Trackers: IoT plays a major role in controlling the traffic on the road. Smart cities need to have smarter and quicker transportation systems. They should implement ways to save their residents from getting stuck in traffic for hours. Smart devices can help a city to control traffic. The GPS trackers in the mobile apps or the in-vehicle sensors and the road-surface sensors are wonderful inventions to prevent traffic jams. Also, the smart traffic lights linked to a central cloud management system make it easy to change the timings to prevent congestion.

6. Sensors and Actuators based Lights: IoT-based smart cities are making use of the perfect tools to make their streets brighter using economical methods. Sensors and actuators equipped lights on the street are linked to a cloud management system, and they act as superb IoT devices, making it easy to handle the street lights remotely.

7. Smart Citizen Portals: IoT based devices can also be used to create fantastic citizen portals and some of the cities have already started doing it. These portals enable the residents to anonymously report crimes. Plus, they can also look for the nearby police station when in need. Not only that, even things like looking for a parking place, to reviewing the public transport schedules a lot of things can be done on these portals.

8. Enhanced Safety: Superior Safety of the citizens can also be ensured through IoT based devices. Many smart cities are using video monitoring systems to manage the safety problems which may arise in the thriving cities. A large number of cameras monitoring roads for accidents along with the streets for safety concerns are being implemented. With the help of IoT technology, each camera is linked to a system into a sensor. And, with the help of edge computing and analytics, the results are made better.
9. Field Gateways: Implementing useful field gateways. The data collected by the sensors cannot go right to the cloud, and it is mandated for it to pass through the field gateways. Only after proper filtering, it can be moved to the cloud.

10. Healthy Environment: IoT based tools can also be used to keep the smart cities clean, green and safe. By tracking the parameters which are important for a healthy environment, cities can implement strategies to make sure that the needs are fulfilled. Say, sensors can measure the pH levels of water to check the quality etc.

Though, to have these advantages, the government should do a compatible strategy to design a working and scalable smart city structure. IoT based smart city projects are transforming the world by developing cities with smart public transportation, better infrastructure, less traffic congestion and overall better quality of living.

Starting from creating efficient and economical cities, to taking good care of the residents of the cities, IoT devices are capable of doing a lot more than we expect. Also, they play a major role in keeping a track of the degrading environmental conditions, so that the environment of the smart city can be made better. Overall, the smart city projects seem to be very interesting, and the future of such projects is bright thanks to the implementation of IoT.

Author Bio

Vaishali Maru is Content Writer Cum Digital Marketer in Nex Software – Software Consulting Company in India. Vaishali Maru has the degree Master of Computer Applications and she is writing content on different technical topics. Contact her on Twitter(@VaishaliMaru4) now!

The post 10 Best Opinions about IoT based Smart Cities appeared first on AiiotTalk - Artificial Intelligence | Robotics | Technology.

1. IoT is a version of Machine: With information getting transferred to a number of gadgets, IoT Software Development appears to have many parts of machines. In IoT, there could be more than one host on the Internet that goes about as a database and control framework. IoT additionally infers remote observing and control of machine-like gadgets, cell phones which would have an application speaking with the host from different gadgets.

Considering the IoT solution like another Machine to Machine (M2M) is extremely restricting. In any case,                   M2M or supposing it as the equivalent would not appear to be so legitimate.

2. IoT only Revolves Around Sensors: General comprehension and desire so far appear that IoT dependably includes sensors and things. A portion of the things and sensors are only makers of information while others act dependent on inbuilt software or remote directions. Regardless, IoT Software Development isn’t just about sensors and things; it is likewise about the administration and support of the whole IoT arrangement. The arrangement would clearly include things and sensors as well as all other infrastructural parts, for example, portals, center points, repeaters, cloud, application, programming, and so on.

3. IoT is only about Big Data: There is another incredible fantasy about IoT. Most people assume that IoT revolves only around big data. Big Data is thought that data can be gathered from an expansive arrangement of information. With the approach of the IoT term, everybody has begun to stick it to smart and intelligent things. At times, the information being collected might be sourced from IoT gadgets. Numerous gadgets are frequently matched with an application on a smartphone. The IoT is going to deliver a great deal of information.

4. IoT has Immense Security Issues: Security and protection are significant concerns—and tending to these is the biggest concern. New innovation regularly conveys the potential for abuse and wickedness, and it is indispensable to address the issue before it hampers individual protection and security, development or monetary development. One of the overhyped security issues nowadays is – each IoT gadget can be hacked remotely and along these lines. Be that as it may, the truth is a long way from this misconception. Each IoT Software Development gadget cannot be hacked remotely and not even locally now and again.

5. IoT-easy to Deliver: What’s more, this is the greatest one! Because of open source devices and different software systems, most people believe that IoT solution can easily be delivered. However, getting an IoT gadget conversing with a client application is only the start. The test is moving from a single IoT Software Development gadget to numerous and after that figuring out how to adapt it while looking after unwavering quality, security, and protection. Things like business suitability, feasibility to client acknowledgment, client instruction, maintenance, and so on are critical for genuine IoT arrangement developers.

Conclusion:

A significant number of people assume the above-mentioned myths as reality. With more truths, it would be clearer to have the right procedure and approach towards using IoT in your business. Having proficient and adjusted methodology as against publicity of any kind would end up being progressively gainful.

Author Bio-

Parija Rangnekar is a senior executive and leader in IoT solutions, providing IoT app Development in the field of automotive, water, hospitality, transportation and healthcare to improve business efficiencies, enhance software and service-defined business models. Follow her on Linkedin.

The post Top 5 IoT Myths and Reality that Busted your Business appeared first on AiiotTalk - Artificial Intelligence | Robotics | Technology.

Can It Improve the Existing Systems?

At present days, hundreds of thousands of companies are adopting IoT solution technologies to enhance their existing system. This not only boosting their existing systems up but also helping them thinking something innovative and work strategically for a higher return on investment.

Internet of Things to connect anything and almost everything with an on as well as of the switch to the Internet and that could be better to serve the user. The IoT essentially works by connecting the devices that well surrounded with us to the Internet or another and then it permits them to send as well as receive the data to better meet the needs as well as demand the users.

Importance of IOT in our Lives

There is much importance to the Internet of Things in our lives. As discussed, it can monitor almost anything in our lives, for instance, handling the flow of airport passengers to heating the building, as well as taking care of the elder. The capacity to network electronics in a standard and high-frequency level means a set of modernization of the intelligent device controlling, managing and using to its higher level.

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