{"id":18808,"date":"2022-08-12T17:50:20","date_gmt":"2022-08-12T17:50:20","guid":{"rendered":"https:\/\/www.aiiottalk.com\/?p=18808"},"modified":"2022-09-01T13:19:31","modified_gmt":"2022-09-01T13:19:31","slug":"ecommerce-store-tips","status":"publish","type":"post","link":"https:\/\/www.aiiottalk.com\/ecommerce-store-tips\/","title":{"rendered":"6 Simple Tips to Convert Ecommerce Store Visitors into Customers"},"content":{"rendered":"

Like most businesses, you want a high-converting website.<\/span><\/p>\n

The challenge is that turning your website visitors into paying customers isn’t easy.<\/span><\/p>\n

Most first-time visitors don\u2019t immediately buy since they don\u2019t know your brand yet.\u00a0<\/span><\/p>\n

\u201cYou need to give potential customers a reason to trust your business and implement the right strategies to entice them to purchase (and get previous customers to buy again).\u201d\u00a0<\/span><\/strong><\/em><\/p>\n

While there are countless ways to achieve this, you can start with these six simple yet effective tips to help convert your eCommerce store visitors into paying customers.<\/span><\/p>\n

1. Use high-quality product images<\/span><\/h2>\n

Product images are the first thing visitors notice when they land on your product page.\u00a0<\/span><\/p>\n

If the product image\u2019s quality is poor, visitors might question whether the item (and your business) is legitimate.\u00a0<\/span><\/p>\n

Establish your company\u2019s credibility by using high-quality product images.\u00a0<\/span><\/p>\n

Clear and high-quality photos can provide a better shopping experience, help you build trust with visitors, and boost sales. <\/span>They<\/span> make it easy for shoppers to see what the product looks like, making them more likely to buy.<\/span><\/p>\n

Use high-quality images across your other marketing channels and content, <\/span>such as poll questions on Instagram<\/span><\/a> and other posts on social media platforms.\u00a0<\/span><\/p>\n

Top-quality and captivating visual content can help draw attention to your offers and brand and engage your audience while reinforcing your message.\u00a0<\/span><\/p>\n

2. Display your stock count<\/span><\/h2>\n

Displaying the number of stocks on your product pages is an effective strategy to help convert your online store visitors into paying customers.\u00a0<\/span><\/p>\n

It evokes a customer’s Fear of Missing Out (FOMO) and gets them to make a purchase decision faster.\u00a0<\/span><\/p>\n

The product page from Men\u2019s clothing brand Howick leverages this strategy.\u00a0\u00a0<\/span><\/p>\n

\"display<\/p>\n

Image source: econsultancy.com.<\/span><\/i><\/p>\n

\u201cYou can see how showing limited stock availability creates a sense of urgency. It can make customers more inclined to buy immediately to avoid missing out on the opportunity.\u00a0\u201d\u00a0<\/span><\/strong><\/em><\/p>\n

A dwindling stock count can make shoppers feel like they’re getting a rare deal. It helps them justify buying a product because there’ll be nothing left if they wait.\u00a0<\/span><\/p>\n

Leverage the same strategy when offering services.\u00a0<\/span><\/p>\n

For example, if you provide content writing services, display limited offers by accepting a specific amount of orders for clients to <\/span>buy SEO articles in bulk<\/span><\/a>.\u00a0<\/span><\/p>\n

3. Publish valuable content<\/span><\/h2>\n

You can get boatloads of traffic, but if your visitors aren\u2019t converting, you won\u2019t get your expected results or sales.\u00a0<\/span><\/p>\n

Many people don’t convert because they’re not ready to buy yet. They might have landed on your site and need more information before purchasing.\u00a0<\/span><\/p>\n

Give your visitors that nudge into converting by providing them with quality information about your product or service.\u00a0<\/span><\/p>\n

Deliver relevant articles, social media posts, and other content that give potential customers valuable information while resonating with our audience.\u00a0<\/span><\/p>\n

For example, if you’re selling cosmetic products, write a blog post detailing how your product is unique (possibly better) than other brands.\u00a0<\/span><\/p>\n

If you don’t know where to start, follow a reliable <\/span>guide on how to write compelling content<\/span><\/a> online. Doing so can help you nail your content and implement a solid strategy to drive conversions with content.\u00a0\u00a0<\/span><\/p>\n

Also, conduct <\/span>content tracking and analysis<\/span><\/a> to get insights into your content\u2019s performance and the areas for improvement.<\/span><\/p>\n

4. Encourage and react to customer reviews<\/span><\/h2>\n

Online reviews are a potent tool for driving traffic and ecommerce conversions.<\/span><\/p>\n

In fact, according to <\/span>research by Baymard Institute<\/span><\/a>, 95% of consumers say that seeing reviews on a website influences their buying decisions.\u00a0<\/span><\/p>\n

Encourage visitors to give reviews by placing review widgets prominently on product pages or sending email campaigns requesting feedback.\u00a0<\/span><\/p>\n

Set up automated emails to remind customers who purchased from you after 14 days or 30 days to give their reviews.\u00a0<\/span><\/p>\n

Additionally, use the reviews as an opportunity to interact with customers positively, the way this company did below.\u00a0\u00a0<\/span><\/p>\n

\"rating<\/p>\n

Image source: groovehq.com.<\/span><\/i><\/p>\n

If a customer left a negative review, you might want to reach out and resolve the issue before it becomes something bigger.<\/span><\/p>\n

Doing so shows you care about and listen to your customers\u2019 issues. Customers can expect that your business will provide help when they need it.\u00a0<\/span><\/p>\n

\u201cResponding to customer reviews helps build trust between your brand and your customer base and improve the buyer experience\u2014which leads us to our next tip\u2026\u201d\u00a0<\/span><\/strong><\/em><\/p>\n

5. Provide excellent customer service<\/span><\/h2>\n

Excellent customer service doesn’t just make your customers happy; it also makes them more likely to share their experiences with others.\u00a0<\/span><\/p>\n

According to a <\/span>study<\/span><\/a> by the Sitel Group, 49% of customers are willing to share their positive experiences with others on social media, while 30% are willing to share their negative experiences.<\/span><\/p>\n

In addition, a recent study by Hubspot reported that <\/span>82% of consumers<\/span><\/a> say they would like brands to respond to their questions on social media within 24 hours.\u00a0\u00a0<\/span><\/p>\n

Suppose you sell Software-as-a-Service, <\/span>such as reliable ABA practice management software<\/span><\/a> for large medical practices and enterprises.\u00a0<\/span><\/p>\n

Potential customers might inquire more about this product. If you don’t respond to their inquiries promptly, they might go to a competitor that provides faster and better customer service.\u00a0<\/span><\/p>\n

Slow response times can ruin the customer experience, and you\u2019ll lose conversion opportunities.\u00a0<\/span><\/p>\n

The solution? Provide fast and always available customer service to answer common inquiries.\u00a0<\/span><\/p>\n

However, it’s hard for humans to always be available without hiring a costly support team that covers all shifts.\u00a0<\/span><\/p>\n

To address this problem, install chatbots. Chatbots are designed to assist customers with their queries about your products or services even after business hours.\u00a0<\/span><\/p>\n

Customer service that is available 24\/7 helps improve the customer experience and increase conversion rates.\u00a0<\/span><\/p>\n

6. Write compelling product descriptions<\/span><\/h2>\n

Your product description allows you to showcase your product, explain why shoppers should buy it, and convince them of the product\u2019s value.<\/span><\/p>\n

A product description needs to be detailed and informative without being too long or boring to be effective. It should also include:<\/span><\/p>\n